Digital Marketing
£5250.00£4800.00
Introduction
The Digital Marketing course is designed to provide participants with comprehensive knowledge and practical skills in the field of digital marketing. In this course, students will learn how to leverage various digital channels to promote products, services, and brands, and effectively engage with target audiences in the online space. The course covers a wide range of topics, including search engine optimisation (SEO), social media marketing, content marketing, email marketing, paid advertising, analytics, and more.
Course Objectives:
Understanding Digital Marketing: Introducing the key concepts and principles of digital marketing, including the importance of online presence, customer journey, and digital marketing strategies.
Search Engine Optimisation (SEO): Exploring techniques to optimise websites and content for search engines, enhancing visibility and organic traffic.
Social Media Marketing: Utilising social media platforms to develop brand awareness, engage with audiences, and create effective social media campaigns.
Content Marketing: Creating valuable and engaging content to attract and retain customers, establish brand authority, and drive organic traffic.
Email Marketing: Designing and implementing email marketing campaigns to nurture customer relationships, promote products/services, and drive conversions.
Pay-Per-Click (PPC) Advertising: Understanding the fundamentals of paid advertising, including Google Ads and social media advertising, to reach target audiences and drive website traffic.
Digital Analytics: Learning how to measure and analyse digital marketing performance using various tools and platforms, and leveraging data-driven insights to optimise campaigns.
Conversion Rate Optimisation (CRO): Exploring techniques to improve website usability, user experience, and conversion rates, aiming to maximise the effectiveness of digital marketing efforts.
Mobile Marketing: Understanding the unique opportunities and challenges of mobile marketing, including mobile advertising, responsive design, and mobile user behaviour.
Emerging Trends and Innovations: Staying updated with the latest trends and innovations in digital marketing, such as influencer marketing, voice search, artificial intelligence, and blockchain technology.
Course Outline
Day 1: Introduction to Digital Marketing & SEO
Morning Session:
Overview of Digital Marketing:
Key concepts and principles of digital marketing.
The importance of an online presence, understanding the customer journey, and developing digital marketing strategies.
Introduction to various digital marketing channels and their roles.
Afternoon Session:
Search Engine Optimisation (SEO) Basics:
Understanding how search engines work.
On-page and off-page SEO techniques.
Keyword research, meta tags, and optimising content for organic traffic.
Hands-on Activity:
SEO website audit and keyword research exercise.
Key Takeaways:
Clear understanding of digital marketing principles.
Basic knowledge of SEO strategies and tools to enhance website visibility.
Day 2: Social Media Marketing & Content Marketing
Morning Session:
Social Media Marketing:
The role of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) in building brand awareness.
Creating social media strategies and campaigns that align with business goals.
Best practices for audience engagement and content planning on social platforms.
Afternoon Session:
Content Marketing:
Importance of creating valuable, consistent content to attract and retain customers.
Types of content: blog posts, videos, infographics, case studies, and more.
Strategies for content distribution and driving organic traffic.
Hands-on Activity:
Create a social media post and content plan for a specific brand or campaign.
Key Takeaways:
Proficiency in developing social media marketing campaigns.
Understanding of content marketing strategies to drive customer engagement.
Day 3: Email Marketing & Paid Advertising (PPC)
Morning Session:
Email Marketing:
The role of email marketing in customer relationship management.
How to design, segment, and personalise email marketing campaigns.
Best practices for increasing open rates, click-through rates, and conversions.
Afternoon Session:
Pay-Per-Click (PPC) Advertising:
Introduction to PPC platforms (Google Ads, Facebook Ads, etc.).
Understanding ad formats, targeting options, and budgeting.
Best practices for creating effective paid campaigns and optimising for ROI.
Hands-on Activity:
Create a sample email marketing campaign.
Design a basic PPC ad using Google Ads or social media platforms.
Key Takeaways:
Understanding of how to design and execute email marketing campaigns.
Knowledge of PPC advertising strategies to increase website traffic and conversions.
Day 4: Digital Analytics & Conversion Rate Optimisation (CRO)
Morning Session:
Digital Analytics:
Introduction to analytics platforms like Google Analytics, social media insights, and ad metrics.
Tracking key performance indicators (KPIs) such as traffic, engagement, conversions, and ROI.
Using data-driven insights to optimise digital marketing efforts.
Afternoon Session:
Conversion Rate Optimisation (CRO):
Techniques to improve website usability and user experience.
A/B testing, landing page optimisation, and call-to-action (CTA) improvements.
Reducing bounce rates and increasing customer retention.
Hands-on Activity:
Analyse website performance using Google Analytics.
Create a CRO strategy based on real-world data.
Key Takeaways:
Proficiency in using digital analytics to track and improve performance.
Understanding of CRO techniques to boost user engagement and conversions.
Day 5: Mobile Marketing, Emerging Trends, & Innovations
Morning Session:
Mobile Marketing:
The growing importance of mobile marketing.
Optimising websites for mobile, mobile advertising, and app marketing.
Understanding mobile user behaviour and responsive design.
Afternoon Session:
Emerging Trends & Innovations:
Exploring the latest trends in digital marketing: influencer marketing, voice search, artificial intelligence (AI), blockchain, and more.
How these trends can be leveraged for future campaigns and staying ahead of the curve in a dynamic industry.
Hands-on Activity:
Develop a mobile-optimised marketing strategy for a hypothetical brand.
Group discussion on the implications of emerging technologies in digital marketing.
Key Takeaways:
Understanding of mobile marketing strategies and tools.
Awareness of future trends and how to adapt to evolving digital landscapes.
Teaching Mode: Onsite
Language(s): English
Duration: One Week
Certificate of Completion: Upon successful completion of the course, participants will receive a Certificate of Completion from Al-Majd Pathways Centre (APC).