Business to Business Marketing Strategy and Planning
£5250.00
Why this Training Course?
In a rapidly evolving business landscape where innovation and entering new markets are essential for organisational success, effective B2B marketing plays a pivotal role. Crafting a well-structured marketing plan is the key to success. This course empowers you to create robust marketing plans that drive your organisation's growth, especially when introducing new products in new markets.
The "B2B Marketing Strategy and Planning" training programme will guide you in developing a comprehensive plan to expand your market share and boost profits in existing markets. This practical course draws from real-life success stories of B2B companies, providing you with insights and strategies to succeed.
Programme Highlights
This training course will cover:
Pre-planning analysis and assessment
Defining an effective marketing strategy
Structuring a comprehensive marketing plan
Targeting the right customers, decision-makers, and influencers
Building an efficient marketing mix
Implementing and monitoring the plan's progress
Program Objectives
By the end of this training programme, you will be able to:
Construct a detailed marketing plan
Garner support for your marketing plan
Persuade stakeholders to adopt your marketing strategy
Coordinate and integrate your marketing mix effectively
Lead colleagues in executing your plan
Who Should Attend?
This training programme is highly relevant to:
Marketing directors
Marketing managers
Sector managers
Professionals seeking a structured approach to market their products or services to business customers
Those looking to innovate new products and enter new markets
Training Methodology
This Al-Majd Pathways Centre (APC) training course will employ a mix of formal presentations, discussions, and interactive exercises. Case studies and video materials will also be used. The course stands out for its practical focus, drawing on the presenter's extensive experience in sales and marketing consulting for leading global B2B companies.
Programme Outline
Day One: Understanding the Structure and Approach
Creating a structured marketing plan
Plan development
Aligning your plan with corporate strategy
Defining brand principles
Brand positioning
Day Two: Understanding the Market and Customers
Building stakeholder relationships
Market scoping
Gathering market knowledge and insights
Identifying market drivers
Understanding customers, decision-makers, and the decision-making process
Identifying customer challenges and values
Day Three: Understanding Competitors, Defining Strategy, and Targets
Competitor analysis
Assessing organizational capabilities and limitations
Assessing market attractiveness and defining strategic options
Setting marketing objectives
Creating and describing marketing strategy
Integrating marketing and sales strategy
Defining target groups, priorities, and tasks
Day Four: Constructing the Mix for Superior Value Propositions
Creating a differential advantage
Defining propositions
Winning through value, not just price
Crafting an effective marketing communications mix
Developing the right messages and tools
Aligning sales activities with marketing
Day Five: Supporting Intermediaries, Implementing, and Controlling the Plan
Supporting intermediaries
Defining the schedule and responsibilities
Allocating resources and creating a budget
Monitoring and verifying the plan's progress
Contingency planning
Crafting the final plan document
Language(s): English and Arabic
Duration: One Week
Certificate of Completion: Upon successful completion of the program, participants will receive an Al-Majd Pathways Centre (APC) Certificate of Completion.